Tuesday, February 21, 2012

Grooming industry is blooming


In the past women and male business executives paid little attention to their image. This is not so now. Image is everything in modern India as people are becoming more socially active, which requires them to adopt a certain style statement. This has led to a steady stream of housewives, single women and even men seeking for a complete beauty makeover.

For years together, a haircut was a casual matter involving an appointment to a local hairdresser. “Hair today, gone tomorrow” is the mantra of today’s generation, who are more willing to test newer things on their hair.  

A great hairstyle can mean the difference between feeling ordinary and extraordinary. Today hair has emerged as a big form of self-expression for everyone. It is a fashion statement and people don’t mind flaunting it. Modern hairstyling is all about scientific methods combined with the creativity and imagination of the hairstylist. Today, specialists are offering hair styling reflecting trends in both domestic and international markets, bringing a whole new approach to the profession of hair styling. With boundaries merging in seamless manner thanks to the advancements in technology, it is no wonder that customers are becoming more educated on what exactly style, color and form they want and expect the stylist to be well informed about the same. 

Styling hair is an art and is very rewarding, in a creative sense, for the hair stylist.
 
People are classier, educated and fashion conscious than ever before, and ready to pay any amount of money to get the “feel good” factor in line with their personality and environment. And they know a nice haircut is an important part of their image and their confidence.


Grooming as an industry is budding by leaps and bounds. Most people visit salons regularly to be groomed well and the business is booming. Good grooming being an essential aspect of an attractive personality, beauty/grooming specialists today comprise a much wanted breed of professionals. It is not as easy as it looks but a little training and a curious mind can make you a long running player in this field. Beauty salons always work very close to the customers and build a strong relationship with each customer. This profession offers excellent scope for entrepreneurship.

-Chalked by Rashmi

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